“Clowns, Clowns, Everywhere” is a campaign designed to determine the most cost-effective way to deliver this very blog post to an array of audiences across the State of Connecticut.  As for why this is so important?  Here’s a free clue.

The above SnapAd is being used for all locations and the winner will be determined by the lowest cost-per-impression at the end of the day.  Why SnapChat?  It’s the most fun social media platform and, conveniently, the most cost effective to advertise on.

Now… as the squirrel said when he backed into the fan: “they’re off.”

 

$/impression
3. Limp Lady
Statewide
$0.00168
9. Two-Spirit
Hartford-New Haven Metro
$0.00172
1. Big Stuggz
University of Connecticut
$0.00955
2. Green Green
Wethersfield
$0.00955
8. Trick Patrick
St. Francis Hospital
$0.01359
6. Oliver Twist
State Capitol
$0.01474
7. Original Sin
Institute of Living
$0.01481
4. Mister Buttons
Middlesex Hospital
$0.01534
5. My Little Pony
UCONN Health Center
$0.01607
10. Uncle Jim
Yale New Haven Hospital
$0.02037